Cathy Liska Coaching niches focus marketing efforts and provide value to clients wanting expertise as noted in the previous blog posts. Now consider a very practical benefit for coaching niches: logistics.
Coaches research areas of interest and current events affecting their clients. The research lends itself to a need for information management. Logistically, a niche makes this easier. Rather than maintaining a multitude of lists on articles, websites and blogs on a multitude of topics, a niche affords the opportunity to manage quantity of information and to organize it is subsections for efficient access.
When a coach is working within a niche area, there is an increased opportunity to automate coaching tools. For example, it is easy to create time management tools and use the same tool with a number of clients. If the focus is on managing financials, developing tools that may be used for several clients increases coaching efficiency.
Expertise as a coach is further developed with a niche. The more a coach focuses on a niche, the more the coach improves tools and expands their knowledge base by learning from their clients. This expertise is sought by coaching clients and often is a factor in the coaching fees.
Niche areas are fun for coaches! Expertise in a coaching niche builds confidence. Understanding your coaching clients and providing value as an expert is fun.
