Cathy Liska 
Increasingly start-up, small, and mid-sized business owners are seeking a coach to help move in their right direction. This makes sense – after all, while they are great at the work, there are areas of business ownership and management that call for additional support.
The starting point is knowing where you are and defining where you want to go with your business. To get started in the right direction, a coach will ask questions. This process provides the business owner with clarity as well as helping choose the direction. Examples of questions include:
1. What stage are you in for your business? Please explain.
• Start-up
• Growing
• Maintaining
• Sustainable
• Strategy
2. What is the history of your business?
3. What is your passion for the business?
4. What are your ideas for the business?
5. What is your vision for the business?
6. What is your business strategy?
7. Prioritize the coaching focus starting with this list:
• Create or re-develop Mission and Vision statements
• Business Planning
• Marketing and Social Media Planning
• Refining Plans
• Strategizing
• Exploring Ideas
• Action Planning
• Project Management
• Customer Service
• Operational Efficiency
• Financial Management
• Growth
• Sustainability
• Increasing Efficiencies
• Employee Management
• Vendor Relations
• Other
Clarity of the starting point and priorities for the direction maximize coaching as your GPS for reaching the destination.
