Cathy Liska When someone is interested in being a coach, what holds them back from coaching? Because the coaching industry is uncontrolled, technically nothing is holding anyone back from calling themselves a coach. Anyone can print a business card and start building a business. Is that the smartest way to start? The barrier to coaching may be credibility and quality of service.
For those who value learning, the process often begins with exploring different coach training programs. For some this is somewhat like opening a can of worms because a quick search on the internet shows hundreds of programs. Some training is completed in a few hours and other programs require years. Some training is a few hundred dollars and others are over ten thousand. Which coach training is the right one? The barrier to coaching may become one of time and money.
Whether simply starting a business or after training to be a coach, the barrier becomes developing a client base. Because coaching is growing and so many are offering services, how does one coach become known in their market? Expertise, background, business savvy, and marketing abilities are what it takes to move past the barriers and develop a thriving coaching business.
What holds coaches back from building that thriving business? Back to the time and money of course, business knowledge, coaching skills to develop the reputation of a great coach, and the confidence to pull it all together.
In this blog series, explore how to move past each of these barriers.