Cathy Liska by guest blogger Mikayla Phan
Given the personal benefits I have experienced, it is a natural outcome that coaching is impactful for me professionally, too. I currently design websites for small local businesses, as well as design marketing tools for them to promote their business. While 
my clients do not necessarily ask me to coach them on a specific business goal, I use coaching tools and techniques all the time in order to determine how I can best utilize my design skills for their business needs. In the case of a website design, I might spend some time asking my client what their mission is, what types of visions do they have for their business, and I even ask provocative questions when I see a particular marketing tool might not be realistic for their business or budget within their business.
Using coaching tools and techniques in how I work means I provide a higher quality of service and achieve better results. While clients are unaware when I use coaching, they do know that the results are what they want, and they are in control, as well. Coaching skills help me professionally because the more I benefit my clients, the more my business grows.
