Cathy Liska Branding, specializing, and credibility are motivators for identifying and promoting coaching niche areas.
If you do client-focused coaching and work from the premise that the client is their own best expert, how does having a niche area make a difference? Your experience provides tools to empower your clients effectively.
1. Client comfort level
When a client is considering their choices for a coach, it is important to them that their coach has experience and expertise in areas for which the client most wants coaching. When the client is aware of the knowledge the coach brings to the table, they respect the coach and feel confidence in the process.
2. Understanding challenges and possibilities
As a coach, when you have experience in an area where the client is facing challenges, you have an understanding of their challenges and possibilities. This comes across in the conversation. When the client gets stuck, you have the background to offer perspective and open their thinking.
3. Asking questions
One of the primary functions of a coach is to ask questions. When the coach has expertise in an area a client is working on, they have a knowledge base for asking effective questions.
In addition to empowering the client, your niche empowers you as a coach to effectively focus your coaching practice, identify your target market, and promote your services.
In the next blog post, consider options to identify niche areas for yourself as a coach.
If you were a client seeking a coach, would it matter to you how much your coach knew?
