The Coaching Process for Establishing and Maintaining Trust

The foundation of trust begins with the preparation and planning discussed in the blog on Wednesday.  Trust is further developed in the next stages of a coaching relationship as explored here now.  This parallels the coaching model and process of the Center for Coaching Certification and the ICF Core Competencies.

• The coach understanding the client and flexing to what works for the client

In keeping with the role of the coach and also supporting the coaching process, it is incumbent on the coach to understand how the client thinks, feels and processes.  The coach is present to the client and adjusts the process to what works for the client.  When the process is effective for the client, they are more comfortable and as a result more trusting.

• Listening and using clear direct language

During coaching sessions the coach truly listens to the client and uses clear, direct language that is respectful.  Giving respect earns respect and this in turn supports trust.

• Empowering client exploration, strategy development, and planning

Throughout the coaching process the coach empowers the client to be their own best expert through questioning so that the client considers their opportunities and possibilities, then creates their own plan.  This demonstrates trust in the client which in turn earns the trust of the client for the coach.

• Supporting accountability and celebrating

When a coach asks the client how they are doing with their actions and asks their plan for moving forward, they support accountability.  A coach also celebrates the progress and success along the way, further reinforcing the strength of the partnership.  Serving as an accountability partner and acknowledging successes reinforce and maintain trust.

The key takeaway from this exploration is that each step we take as coaches supports establishing trust and maintaining that trust.  The trust and rapport are the number one indicator of success in a coaching relationship.  Applying the learning from coach training with awareness of the impact builds trust.